Pop-ups in front of a web page (p. 274)
Full page advertisements that are inserted between web or wireless content pages. Proposed wireless standards include a five-second fadeout and a skip feature
Loads a commercial in the background of a Web page. When the user exits the page, the user gets served a full-page, between-page advertisement in Flash, an animated gif or other rich media.
An ad that appears between two site's pages.
General term for click-through interruptive ads, such as a pop-up window when you open AOL that asks you to click "yes" for more information. Like the meaning of the word interstitial, it's an unsolicited ad that occurs "in the space between" what you're already doing online.
An interstitial banner ad is an advertisement that appears in a separate pop-up browser window. The advantage to interstitial banners is that they can be large (in byte size) while still allowing the main page to load.
Adverts that are usually included within a 'pop-up window'.
Web page ads that pop-up before page loads.
Interstitials are advertisements that pop-up between changes on a Web site. At the website www.msnbc.com, advertising can be seen if viewers go to the sports page.
