1) An ad which is served to a user's browser. Ads can be requested by the user's browser (referred to as pulled ads) or they can be pushed, such as E-mailed ads; 2) A measurement of responses from an ad delivery system to an ad request from the user's browser, which is filtered from robotic activity and is recorded at a point as late as possible in the process of delivery of the creative material to the user's browser -- therefore closest to the actual opportunity to see by the user.
the act of sending an ad to a user's browser.
The number of times an ad banner is displayed on a website.
The number of times an advertisement is display or viewed by browsers. Auto bidding – Automatic setting of the maximum bid for the advertiser's keywords. As a result he/she may end up paying less for the click throughs. For example: If an advertiser 'XYZ', bids $ 0.15 for a keyword and the nearest competitor bids 0.11, then the advertiser XYZ pays only $0.12 for the click throughs. If the competitor raises bid to $ 0.14 then the bid is automatically raised to $0.15.
a way of measuring how many times your ad is viewed by someone online
The display of a given ad within a bannerCAST banner.
Number of times your ad banner is downloaded and seen by the visitors.
a single display or view of an online advertisement such as a banner, box ad, button ad or text link.
Number of times an online ad is served to the user's browser and presumably seen by visitors.
The serving (downloading) and viewing of a banner ad. More than one ad impression can occur on each web page -- e.g., Science Online Network (SON) serves two ads per page.
An ad impression, or ad view, occurs when a user pulls up a Web page through a browser and sees an ad that is served on that page. Many Web sites sell advertising space by ad impressions (see CPM, below).
Similar in concept to a Page and ad impressions and reach , describes one viewing of an advert by a single member of its audience. The same as Ad view , which is less commonly used.
An ad request that was successfully sent to a visitor.
