Definitions for "Click through rate"
The response rate of an online advertisement, typically expressed as a percentage and calculated by taking the number of click throughs the ad received, dividing that number by the number of impressions and multiplying by 100 to obtain a percentage. E.g. 25 clicks / 1,000 impressions = .025 x 100 = 2.5% CTR. Also called Yield.
the number of times a web page ad is clicked on as a percentage of the times it is displayed.
Percentage of users who click on a viewed advertisement. A good indication of an ad's effectiveness.
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Detailed Information