online advertising payment model in which payment is based solely on qualifying click-throughs.
An advertising payment model where the advertiser pays only when the advertisement is clicked. In other words, the advertiser pays for visitors rather than per advertisement impression. The term CPC (cost per click) is the cost unit. Enclick provides a pay per click advertising management service.
Merchants pay affiliates for each visitor that clicks on a text link or banner that takes the visitor to the merchant's site. Affiliates are normally paid per unique visitor to a merchant's site.
An online marketing model where advertisers pay for each click on their sponsored links.
A type of online advertisement, where the advertiser pays the publisher each time a visitor clicks on an advertisement. It is also associated with Cost Per Click (CPC).
A search engine, like Looksmart, that charges you a fixed amount every time you're listing is clicked on.
A method of advertising in search engine listings based on a charge for users clicking on your advert. An advertiser doesn’t pay for the ad to be shown but merely when the ad is clicked on – hence the name. Used by Google, Yahoo! Search (Overture) and Espotting in the U.K.
A concept for online advertising where you pay a certain amount of money each time somebody clicks on your ad.
You get paid anytime someone clicks on a link from your site. The biggest example of a program that does this is Google AdSense, which pays you to put Pay Per Click ads on your site and pays you every time someone clicks on it. Miva ARX and Yahoo! also have ad programs that work this way.
An advertising technique and bidding system where advertisers pay search engines (such as google) per click for a better ranking.
An advertising model where a business can have ads placed on a search engine result pages based on a user query. The advertiser creates an ad and bids on keywords so that the ad will appear for different searches. They are charged the bid cost when a user clicks on the ad.
A type of advertising with which you only pay for the clicks on your link. You put up an ad and pay a fixed amount every time someone clicks on the link and not when they just see it and ignore it.
Search engine results paid for in order of preference.
A paid placement program in which fees are determined by the number of times the listing is click on by visitors.
An agreed fixed fee for each click (i.e., a click-through on an ad or promotion)
Where companies pay a fee depending on how often their add is 'clicked'. Google adwords are a good example of this.
(PPC) - Advertising opportunity where an advertiser gets a textual ad on a search engine site in exchange for payment only if a user clicks on the link.
A form of advertising in which you agree to pay the search engine a set amount (usually a few cents, but PPC prices can go as high as several dollars per click in the most competitive markets) for every click. Most people have seen the small ads that appear on the right side of Google results pages. You'll also see them displayed on some pages on my site. Those are all PPC ads. If you click one of them, the person who posted the ad is charged, and Google gets the money. If you click the PPC ads on my site, Google pays me a percentage of what it collects from the advertiser.
Pay per click are search engine marketing campaigns where you pay to appear in the search engine results pages. Pay per click campaign mechanisms include Yahoo Sponsored Links, Google AdWords and Sensis BidSmart.
(PPC): A search engine that determines ranking according to the dollar amount you pay for each click from that search engine to your site. Examples of PPC search engines are Overture.com and FindWhat.com. The highest ranking goes to the highest bidder.
A method of sending potential customers to your website using search engines. You choose words or phrases (collectively known as keywords) that are related to your company, and when someone searches for those keywords, your company's listing appears in the results.
advertising on a pay per click basis. Traffic is targeted according to keywords.
A method of charging for advertising based on results. An advert is displayed on a website (or search engine or directory's results listings) inviting interested viewers to click on it, which takes them to the advertiser's website. The advertiser is charged each time a visitor clicks on the advert - hence pay per click. Some search engines list those advertisers who bid the highest price per click at the top of their listings of results for any particular search string.
A pricing structure used for online advertising whereby the advertiser pays a certain amount each time a user clicks on one of their ads
Stands for pay-per-click and means the same as cost-per-click.
A form of online advertising where the advertiser pays only if a user clicks the ad. Contrast with CPM.
Advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes.
Pay per click refers to online advertising where payment is received for each click a person makes on an advertisement (banner ad, text ad, etc.)
ppc Also pay per clickthrough. Keywords can be bought from certain internet search databases, whereby the more you pay for a keyword the higher up the list your site will be in searches for that term. Effective if you need an immediate result, or if there is little or no competition for the keyword in question. Very expensive if the competition is keen. An advantage can be that resulting traffic can be extremely select depending uon the relevance and specificity of the keyword.
An advertising model that places paid advertisements alongside a search engine’s natural results. The positions of these advertisements are purchased from the search engine and appear when a set of criteria, including keywords, has been met. Although these advertisements always appear when chosen keywords are queried, they only cost advertisers if a user clicks on them.
A Pay-Per-Click search engine charges websites on a per click basis. Advertiser has the opportunity to bid for number one position for key terms on certain search engines.
Payment model whereby payment is based made for qualifying click-throughs.
Bidding system where advertiser pays a search engine per click for ranking.
a form of advertising whereby the advertiser only pays when an Internet user clicks on the advertiser's advert(s).
This is a method of advertising where advertisers pay a given amount each click of their advertisement.
Unlike traditional advertising you only pay when a customer actually clicks on your ad or link. – PPC is where advertisers can pay for clicks from search engines that go to their site. This can be costly, and requires a lot of time to maintain these types of account. Also, with out the proper keywords, many customers can spend funds on improper keywords, and improper placement without getting any return on their investment.
Pay Per Click (PPC) is a model for search-related advertising. With pay per click campaigns, you create your ad creative, select a budget or Cost Per Click (CPC) and then specify the particular keyword searches for which you would like that ad to appear. Your ad is then displayed each time someone enters those search terms into a search engine that uses the results of the pay per click engine you created the ads on. Pay per click advertising can be a very rewarding marketing tool but it involves a great deal of research and it can be difficult to achieve a good ROI. More Information on Pay Per Click Advertising
Online advertising for which advertisers pay based on the number of customers who click on an online advertisement.
A form of search engine marketing where you bid for link placement on certain search engines, and you are billed for this placement according to the number of times people have clicked through your link. As an example, bidding for the keyword "golf clubs" on a pay per click engine may yield a cost of 25 cents per click for a first place link and 5 cents per click on a 30th place link. If you chose to take the first place position for this search term and 1000 people clicked on this link in a given month, you would be billed $250. Google AdWords is the name of their in-house pay per click program.
Pay-per-click advertising incurs a charge each time a specific link is clicked
An online advertising payment model where payment is based on the end-user clicking through the advertisement to the linked web page.
(PPC) A pay-for-performance pricing model where advertising (such as banners or paid search engine listings) is priced based on number of clickthroughs rather than impressions or other criteria. Overture is an example of a search engine which charges advertisers on a pay-per-click basis. See also: ClickThrough Rate, Paid Inclusion, Paid Placement, Search Engine Marketing
Also known as PPC. This is an online advertising program where the advertiser pays a fixed amount for a certain position in the search engine. Everytime a user clicks on the advertiser's ad, the advertiser is charged.
A charging model for search engine listings based on a set charge for users clicking on that search engine listing. This model is used by Overture and Espotting in the UK, in a bidding fashion (see bid listing)
Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines.
