search engine optimisation (s.e.o) uses techniques to help place a website higher up in the organic listings after a key word or phrase is typed into a search engine. . pay per click (ppc) allows the user to place a website at the top of the sponsored link list after a key word or phrase has been entered into a search engine. however, the top position is auctioned off to the highest bidder resulting in a cost per click every time a link is activated. the cost to achieve a position in the top three results can range from a few pence up to many pounds. .
Presentation of products, services, or ideas on the Internet.
Advertising, selling or dispensing products through the Internet.
Marketing products and services on the internet.
Online advertising is done exclusively on the web or through e-mail.
Refers to marketing in the Internet.
See 'Online Advertising'.
Online Marketing is marketing on the Internet. It is a type of e-marketing, which in turn is a type of e-commerce. While at first the confusion of experiments, beta versions of websites, search engines and other online devices cause marketers to consider this world of the Internet unknowable and perhaps too unpredictable, there is now a growing body of work to which marketers are now paying attention in order to develop online marketing programs. The most known tools to marketers in the mid 2000s are currently tools grouped into 2 fields: online advertising and search engine optimization.
A general term referring to all types of marketing online, including use of search engines, banner ads, e-mail campaigns and other online media buys to drive visitors to your Web site. See 'Search Engine Marketing' for more.
Term referring to the Internet and email based aspects of a marketing campaign, such as banner ads, email marketing, search engine optimization, pay-per-click, and other tools. Also referred to as 'Online Advertising.'