Hvert klik på et link eller et banner medfører en betaling til webmasteren.
a pay-for-performance pricing model where advertising (such as banners or paid search engine listings) is priced based on number of clickthroughs rather than impressions or other criteria. Overture is an example of a search engine which charges advertisers on a pay-per-click basis. [ edit
A hyperlinked banner or text link shown in advertising space which is billed for by counting the clicks to your web site via the banner or link.