Definitions for **"Click-through rate"**

Percentage of clicks registered on the e-mails sent in a given campaign.

Calculated by dividing the click-through number by the number of ad impressions. CTR has become a major measure for Internet ad-campaign effectiveness and provides a basis for comparison of sites and/or creatives. However, click-through rates are not a complete measure of campaign effectiveness (they do not measure user activity past the initial click or conversions). Click-through rates should be combined with other measures to determine the real value of a campaign.

percentage of people who click through to another site (p. 271)

The click-through rate is the percentage of clicks an icon or banner ad receives relative to the total number of banner ad views.

This is a percentage calculated by dividing the number of click-throughs by the number of page impressions.

The average number of click-throughs per hundred ad impressions, expressed as a percentage.

Known in the industry as CTR, this percentage of total click-throughs versus total impressions measures the effectiveness of your banner design. Example: if 100 impressions of your banner are served, resulting in 10 click-throughs, the CTR is 10%.

The number of times an ad is clicked on divided by the total number of times an ad is viewed.

Average number of click-throughs for an online ad per 100 ad impressions; a 2% click-through rate means for every 100 times the ad was seen, two people clicked on it.

The number of clicks your listings receive divided by the number of impressions they generate.

The number of possible clicks on a Web page divided by the actual number of times a link on that same page is clicked.

The percentage of times a visitor responds to an advert by clicking on the banner or button.

is the percentage of people receiving an e-mail who will click on a URL (or link) embedded in your advertising message to reach a specific webpage.

The percentage of those clicking on a link out of the total number who view the link or text ad.

The percentage of visitors who actually click-through an affiliate link.

The percentage of people clicking a link or graphic out of the web page that is presented to them.

The percentage of ad views that resulted in an ad click. A banner that has delivered 600,000 impressions and has 1,800 click-throughs has a CTR of 0.30% (1,800 clicks divided by 600,000 times by 100).

(CTR) - The percentage of times the ad is clicked on divided by the total number of times an ad is viewed.

The number and percentage of recipients who clicked on a particular URL included in an e-mail.

The number of times a banner ad is clicked relative to the number of times it is displayed.

Percentage of click-throughs compared to total impressions.

This number demonstrates the percentage of users from the selected page they choose to access your site. It is calculated by dividing the total number of clicks by the total number of page views.

To determine the click-through rate, divide the number of unique click-throughs by the number of emails delivered (multiply this number by 100 to express the result as a percentage).

The percentage of visitors that click on an ad. For example, if you place an ad in a newsletter with 1000 readers and 20 of them click on your link, your CTR is 2%.

In an email marketing campaign, the percentage of recipients who clicked on a particular link within the email message.

The percentage of clicks to impressions (or clicks divided by impressions). The higher the better. Typically, CTR is used to measure the performance of ads, because a low CTR might be a clue that the ad does not tempt people sufficiently to click it.

The number of times a Web page ad is clicked on as a percentage of the number of times the ad is displayed. Contributed by: MarcommWise Staff

Total number of clicks on email link(s) divided by the number of emails sent. Includes multiple clicks by a unique user. Some email broadcast vendors or tracking programs define CTR differently.

The rate of activated ads to total ads displayed. A typical CTR is 0.5% (1 in 200). Also called Click-Through Percent. The click-through rate of an advertising creative is one measure of its effectiveness.

Click-Through Rate (CTR) Is a calculated percentage of the number of users who clicked on a specific ad divided by the number of users who saw the ad (impressions).

In web advertising, the click through rate is the number of clicks on an advertisement (such as a banner ad) is expressed as a percentage of the number of times that the page where the ad appears was downloaded. Thus, the click through rate would be 10% if one in ten people who viewed the advertisement clicked on it, and landed on the advertisers' site.

Measures the percentage of people who click on a link in an email.

Click-through rate (CTR): number of people who click on the ad divided by times ad is displayed, represented in percentages. Example: 1000 people clicks on an ad that has been displayed 100,000 times: 1000/100,000 x 100= 1%.

The response rate of an online advertisement, expressed as a percentage and calculated by taking the number of clickthroughs the ad received, dividing that number by the number of impressions and multiplying by 100 to obtain a percentage. Example: 20 clicks / 1,000 impressions = .02 x 100 = 2% CTR

The percentage of users who click on an advertisement versus the number of impressions served.

The number of impressions at a Web page divided by the number of times a link there is clicked.

A number which represents the percentage of users that chose to access a site from a selected page. It is calculated by dividing the total number of clicks by the total number of page views.

The percentage of times an ad is clicked on divided by the total number of times it is viewed.

the percentage of people receiving an e-mail who will click on a URL embedded in the message to reach a specific Web page.

Percentage of visitors who click through to a merchant's web site. It calculated as number of people who click on the ad divided by times ad is displayed. Example: 1000 people clicks on an ad that has been displayed 100,000 times: 1000/100,000 x 100= 1%.

A percentage that represents the number of click-throughs per one hundred ad impressions.

The average number of click-throughs impressions, per hundred or per thousand, by a banner or a link. Usually expressed as a percentage.

calculated by dividing the number of people that click on a link or ad divided by the total number of impressions.

The percentage of visitors to a web page who click on a clickable advertisement (banner, button or text link).

Click through rate; The ratio of impressions shown to the number of clicks.

Also called response rate. Percentage of times a user responded to an advertisement by clicking on the ad button/banner. Once considered the primary measurement for Web-marketers, click-through is based on the idea that when online promotions do what they're intended to do, they will elicit a click from the user. Also, the number of prospects who respond to your eMarketing message's call to action. Usually, the rate is indicated as a percentage of the total list mailed.

The percentage of impressions that result in a visitor clicking on a specific advertisement.

the percentage of people who click on an ad for every 1000 views.

How many people clicked on a link, as a percentage of the total number of people that saw the link.

The percentage of readers (who have already opened your message) who click on links in your email.

The percentage of visitors to a Web site that click a link to visit a site compared to the overall number of visitors who visited the page and had an opportunity to click the same link.

The percent of advertising impressions that result in click-throughs.

The number of times visitors click on a hyperlink (or advertisement) on a page, as a percentage of the number of times the page has been displayed.

Percentage of times a user responded to an advertisement by clicking on the ad button/banner. At one time the granddaddy of Web-marketing measurements, click-through is based on the idea that online promotions that do what they're intended to do will elicit a click.

The number of clicks-through, compared with the number of times the banner ad was simply displayed. The click-through rate measures the effectiveness of the banner and its placement.

The percentage of the number of times a web page advertisement is clicked on

Rate at which users actually click on the ads. The CTR is simply the ratio of clicks per ad impression (i.e. clicks divided by impressions, expressed as a percentage).

An average (expressed as a percentage) of the number of click-throughs per thousand ad impressions

Ad click-throughs as a percentage of the number of impressions served.

Divide the number of page exposures by the number of clicks on your banner.

The percentage of those clicking on a link out of the total number who see the link. For example: if 20 people do a Web search and 10 of the 20 people all choose one particular link, that links has a 50 percent click-through rate.

The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your e-mail.

The percentage of those clicking on a link out of the total number who see the link. Also called CTR

Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if your banner ad was delivered 100 times (impressions delivered) and 1 person clicked on it (clicks recorded), then the resulting CTR would be 1%.