A single time a banner is shown to a visitor.
Term describing of displaying a banner ad to a Netizen.
Each request for a Web page on a particular server. These days, most server log files only count impressions, not " hits" (which may include requests for graphic files). Counting the impressions is a good way to measure the popularity of a Web site.
When a banner is actually shown within a visitors browser
an impression is when an advertisement is delivered to a web page, or when the ad delivery system calls the ad server to deliver the advertisement.
A banner, pop-up, or other advertisement on a portal, or website. Advertisers pay the website on an impressions per unit time basis. 1000 impressions per day. ( this definition is in question)
A successful delivery (views) of an ad. Similar to the number of "page views" of a Web site, but specific to the ad units.
This figure denoted the number of times that an advertiser's banner ad has been seen by viewers of the the page. Impressions, sometimes refered to as page views, describe the coomplete page of information displayed by the visitor's browser after all the text and graphics elements have been downloaded. Approximately ten "hits" equals one page impression on average. (See Hit)
Impression is the number of times an ad banner is seen by visitors on the web.
Term used to describe when a banner advertisement is loaded on a web page and displayed to a user. Also referred to as Exposure.
A single viewing of an ad banner as part of a web document. The Opportunity To See (OTS) a banner or other ad by a surfer. When a page that includes a banner is viewed, it is considered an impression. Interstitial Ad An ad occupying an entire browser window that is presented to the user separately from the interlinked documents at a website. The interstitial is typically either: a). a new browser window automatically opened alongside a requested page view or b). a page view inserted in the browser window between the current page view and the page view requested when the user clicks on a link.
one exposure of the advertising message, i.e., any time an individual is exposed to a commercial message.
A unit of measure, usually used in selling advertising. One pair of eyes looking at one ad is an impression. If you leave a site and then come back and see the same ad again, it's still two impressions. See also Cost per thousand impressions.
Another term for page view. The number of Web users that view a particular page.
A single display of an online advertisement.
An audience member's viewing of a persuader's message.
A measure of how many times an online ad is displayed. Count one impression each time the ad is shown.
a banner being displayed to a user once, a click is someone clicking the banner and visiting the site being advertised
a banner load on a page by a unique IP
a banner view, regardless if it's the same person or not
a loaded banner, and we have one banner per page (that we count)
a measurement of each time an ad appears on a page
an ad view, or a banner being presented
an exposure to an ad that is placed on you page
an occurrence of your ad banner being displayed to a user
a one-time showing of your banner , button or listing on a site
a single appearance of an ad on a user's computer screen
a single display of an ad
a single display of your Ad
a single instance of an ad appearing on a Web site
a single of a banner seen on a page
a term usually used by an affiliate or banner exchange program
a unique visitor to a web site
a visitor looking at a page
a Zoronavc page with your banner link on it being viewed by an online user
The product created by archiving a Web object (a site, a page, or a page element) at a particular point in time by a particular browser.
Industry parlance for an advertisement (or other piece of online media or web page) served to a client, and shown to a user on the page. Generally an inaccurate method, though, since it can never be known if the item was actually seen by the user.
An impression is recorded each time your listing is displayed in the search results, or a display ad is displayed on a webpage.
a.k.a. Page View, When one banner is viewed by one person one time.
When somebody views your ad but doesn't click on it, it means your ad has got one impression. Impressions are counted by the number of searches that your ad is being displayed for.
A view of your ad, sold as CPT (CPM). The number of impressions denotes the number of times your ad appeared regardless of clicks.
When an creative is displayed to a viewer.
A single appearance of an advertisement on a website.
the act of displaying a banner ad to a visitor on your website. Typically, rates are from $50-$200 per thousand impressions.
When advertising on the web, this is an occurrence of your advert being sent to a user's browser. Because users do not always see every advert that their browsers display, the number of impressions your advert has doesn't necessarily correspond to the number of times someone has seen your advert. Depending on the advertising program you've signed up for, impressions can appear in the " sponsored links" section of a search results page, or they can appear on content pages of other websites in the advertising program's network that have agreed to show advertisements.
When an ad is displayed on the search engine or directory website.
A view of either a page or an advertisement (non-unique).
The appearance of an ad on a Web page. An impression is recorded whether the user clicks on the ad or not.
Occurs every time an affiliate link appears in a visitor's browser. It represents an opportunity to buy an online merchant's products or services. Analyzing the number of impressions served allows affiliates and merchants to assess how effectively products or services are selling.
also known as an ad view or exposure, occurs when an ad banner is served. If one page has four ads, that counts as four impressions.
An impression occurs each time an ad is displayed, but not necessarily clicked on. Some advertisers bill by impression.
A number that represents the number of HTML pages that were requested from a server. Also referred to as Page View.
how many times an advertising link is displayed. In some cases merchants will pay per number of impressions i.e. 1$ per 1000 impressions.
An ad view. One impression = one display of an ad. If an ad is displayed 1,000 times, that is considered to be 1,000 impressions.
when a user views a banner, link or page on the Internet.
Each time an advertisement in your pay per click campaign is displayed it is called an impression.
The number of times an ad is displayed on search engines.
An impression is the industry term for delivering an ad on a Web page. Technically, an impression is a call from the ad engine to the ad server to return an advertisement graphic.
Each time an advertisement is seen by a user.
According to the "Basic Advertising Measures" of ad industry group, an impression is "The count of a delivered basic advertising unit from an ad distribution point." Impressions are how most Web advertising is sold and the cost is quoted in terms of the cost per thousand impressions (CPM).
Refers to presenting a website visitor with some kind of advertisement.
Used as a synonym for view in web advertising. Advertising measured in terms of ad views or impressions.
on the internet this term usually means a single instance of an advertisement being displayed.
When a banner, text link or graphic is viewed by a user.
A more accurate alternative to "hits" as a way of measuring the popularity of a Web site. An "impression" is each request for a Web page on a particular server, while "hits" include requests for graphic files as well as pages.
A single instance of an online advertisement being displayed.
On the Web, an impression is counted when an ad is displayed once. If an ad has had 10 impressions that could be 10 times to the same person (likely on different pages of a site) or it could be 10 different people each seeing the ad once -- or any combination that totals 10. In other media, an impression is counted when the ad is seen once by one person. Contributed by: MarcommWise Staff
This term is often used to tell advertisers how many times their banner ad was seen by visitors viewing the page. Impressions (page views) describe the information received by a Web site visitor after he or she has downloaded all the elements (text and graphics) that make up a single Web page. A reasonable rule of thumb is that approximately 10 "hits" equals one page impression. See also hit.
A single view of one page by a single user, used in calculating advertising rates.
The viewing of an advertising banner, link, or product on the Internet.
The display of a single creative to a consumer on a website. A single page view can have more than one impression if there is more than one advertisement. See Ad View.
a measurement of responses from a Web server to a page request from the user browser, which is filtered from robotic activity and error codes, and is recorded at a point as close as possible to opportunity to see the page by the user.
An advertisers appearance on an accessed page view. A measurement of how many times an ad is viewed.
One display of a banner to a single viewer. Advertising rates are often related to the total number of times the banner is displayed
When an online advert is viewed on a browsers PC. This forms the basis of banner advertising and lacks the targeting afforded by PPC Marketing.
Single view of an online advertisement.
How many times a page or banner advertisement was displayed or viewed.
advertising metric that indicates how many times an advertising link is displayed.
An impression occurs each time an ad is displayed. Web ad space sellers normally prefer to be paid per impression because they always get even if the ad is a poor or if the ad is a poor match for their site. Aaddzz allows Web ad space sellers to be paid per click-thru because Aaddzz only shows the most effective ads. See also: click-thru
The opportunity to view a creative in a campaign is measured as an impression. The number of times viewers see these impressions is the basis for campaign delivery and measurement.
One display of an image or advertisement.
the number of times a page (or an online advertisement such as a banner) is requested by a visitors' browser and presumably seen by the visitor. Some commercial sites market on the basis of guaranteed impressions, eg the minimum times a banner will be seen as the user navigates through the site.
An impression is an online advertising term that refers to the number of times a banner is displayed on a web site.
Any time a Web page displays a page element such as an advertisement.
A measure of how many times a banner is displayed. Count one impression each time the banner is shown. Number of times an ad banner is downloaded and presumably seen by visitors. Corresponds to net impressions in traditional media. Impressions also refers to the number of times a page is accessed over a fixed period of time.
An impression occurs when a page containing your Affiliate code that loaded on your site or in your HTML email messages. Impressions are also called page views.
a rendering in a web browser of an adwall; impressions are an unreliable measure of adwall visibility as it is very easy for a publisher to increase an impression count artificially See also: viewer
A single occurrence of an advertisement being displayed.
One instance of a view or display of a banner (or icon) to a visitor on a Web page.
An ad display, technically a page view with your ad on it
A single potential view of an ad. This is not the same as actual views, because an ad may be out of view or not seen by a reader or web user.
A single appearance of an advertisement on a web page. Like a newspaper ad, the circulation count reflects the potential number of times an ad is seen.
Also known as ad views. "Impression" is the term used to describe the viewing of an ad by the user's browser.
When an ad is displayed to a viewer.
The number of times a banner or advertisement is served (displayed) on a web site. If 10 people visited the web page containing the banner, you would have 10 impressions. If one person viewed it 10 times, you would still have 10 impressions.
Also called an ad or page impression. The display of a single creative to a visitor on a website. A single page view can have more than one impression if both banners and buttons are used.
The delivery of an advertisement or a page of information to a viewer's browser.
a single view of a page or banner ad by a visitor.
A display, on a search engine or other source, of a referral link or advertisement.
Having ‘served' a website or advertisement on a visitors browser.
An impression is counted each time a Web page is shown to a visitor. Advertisers measure the reach of their ads by tracking ad impressions, or the number of times their ads are shown.
Each time an advertisement appears on a search results page, it is described as an impression. Advertisers do not pay per impression - they only pay when a customer decides to click on an advertisement.
One view of one page by one user, used in calculating advertising rates (see CPM)
One display of an image or advert.
A single instance of an online ad being displayed.
The ad impression is the metric a site uses for measuring inventory. Different definitions exist for this term: 1. The viewing of a page or ads by the user. The assumption is that the page or ad images were successfully downloaded and the user viewed the page or ads on the page are recorded whether or not a user clicks on an ad. 2.The request for a page or ad. Agencies usually collect a fee for every thousand impressions (hence the term CPM Ð cost per thousand).
An advertisement's appearance on an accessed Web page. For example, if the page you're on shows three ads, that's three impressions. Advertisers use impressions to measure the number of views their ads receive, and publishers often sell ad space according to impressions. (It can be tough to know, though, whether an impression really means a visitor saw the ad, since they could be browsing without graphicsor might not have scrolled down for enough.) Impresisons are tracked in a log maintained by a site server and are often sold on a cost per thousand (CPM) basis
An advertisement's (usually a banner ad) appearance on a web page. For example, if the page you're on shows five ads, that's five impressions. Ad space is often sold on a cost per thousand (CPM) basis.
Exhibition of an ad in a web page.
If an ad or a copy on the web is viewed ten times or by ten persons, it has ten impressions.
Known as the delivery of a company hallmark, advertisement, or sponsorship to a consumer through a Web page.
A single view of a web page, document or some other item to be measured by views.
Count of gross audience who have had opportunity to view or hear a message, including duplication. When an ad or commercial runs more than once during the time period, the individual viewing or listening is counted for each time the ad runs. For Internet advertising, its the number of times a banner is downloaded and seen by a user. Also known as Ad Views.
An impression occurs when a Link appears on a Publisher Site. In simple terms, each time a page on a Publisher Site that has a Netklix Link on it is requested and served, is classed as an impression. The fact that we track impressions allows us to calculate 'Unique Visitor to Impression' ratios (also known as 'click-through' ratios)
Instance of an online ad being loaded unto a page.
An impression is a display of an online banner on a website. An Impression is also sometimes called an ad view.
When a user looks at a single page on the World Wide Web, that visit is counted as one impression regardless of how many images are on that page. Most access log analysis tools remove server requests that reference ".gif" or ".jpg" (image tags) from their analysis. This is the most accurate measurement yet developed. An impression could almost be called a "page look."
Exposure to an advertising message by an individual. Common to all media.
When a web visitor accesses a page or banner ad, this is considered generating an impression. Often used interchangeably with the term "pageview." See also: ClickThrough Rate, Conversion, Conversion Rate, Cost per Click, Cost per Thousand, Inbound Links
the number of times an entire Web page is viewed. Impressions are counted to determine the number of visits to the site. Some Webmasters are interested in more information than simply the number of viewings. Because they are measuring the effectiveness of certain types of advertising, the path a user takes to arrive at a Web page is important, such as arriving as a result of clicking a banner ad, or finding his way from a particular search engine.
A single instance of the display of a specific Web page or, more commonly, a banner advertisement. Impressions are measured by the number of requests from browsers for particular banners, as counted by specialized ad counters.