A method of printing in which the image is etched into the printing plates, as opposed to letterpress printing, in which the image is slightly raised from the rest of the plate. Gravure printing produces consistent quality in long production runs.
a method of transferring images to paper from an intaglio (recessed) surface, as from an etching or engraving; sheet-fed gravure prints on individual sheets; rotary gravure prints onto a web or roll of paper
A method of printing in which the image is etched into the surface of the printing plate and is therefore, recessed below the surface of the plate. Ink is captured in the recesses of the image and is transferred to paper under firm pressure. (Also called photogravure).