Number of occasions a single page has been delivered to a user. Several hits may be recorded during one page impression according to the number of separate graphics and text blocks that need to be downloaded.
The number of visual contacts between any number of users and an Internet site (PIMs). Page Impressions are a benchmark used by the IVW (Information Association for Determining the Reach of Advertising Media) to measure the reach of advertising media.
(compare to hit) also referred to as page views, the number of times a particular Web page is visited by a user. This is a more accurate method of tracking site activity than counting hits because page impressions account for a server delivering an entire page to a viewer. A hit refers to individual components of a page such as a single image or block of text. Consequently, a page containing five images would be counted as five hits. Determining the accurate number of page impressions is important for companies both buying and selling advertising. see hit.