Images depicting a company logo and normally displayed just after an application program has started. Microsoft uses this technique-the clouds that display when Windows starts and ends is a splash screen.
An introductory page or screen that users may see before they reach the home page for a Web site. Often created to identify a referring link, to maximize a site for keywords, or to allow software time to load.
Splash screen is a term used to describe an image that appears while a computer program is loading. Splash screens often don't cover the entire screen, but only a rectangle near the center. The splash screens of operating systems and some applications that expect to be run full-screen usually cover the entire screen.