Percentage of clickthroughs to total impressions.

A clickthrough rate is the percentage of those clicking on a link out of vs. the total amount of visitors that see the link. For example: 2 out of 5 visitors visiting your site, actually click on another targeted link. This would have a 2/5 (40%) clickthrough rate.

The percentage of those clicking on a link out of the total number who see the link. For example, imagine 10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people all choose one particular link. That link then has a 30 percent clickthrough rate. Also called CTR.

The number of times visitors click on a hyperlink (or advertisement) on a page, as a percentage of the number of times the page has been displayed.

The percentage of Web visitors who actually click on a banner ad to get to a Web site. Clickthrough rates vary from as low as 0.1 percent to 1 percent for Run of Network campaigns, to as high as 3 percent to 5 percent for more targeted campaigns.

Percentage of clicks a hyperlink records out of the total number of impressions for this hyperlink. Also called CTR.

The ratio of the number of clickthroughs to the number of impressions.

The rate at which viewers actually click on ad banners and go to the advertiser's site - whether to sign up for something, to make a purchase, or just to find out more. It generally ranges from 1 to 3 percent industry-wide, a calculation arrived at by dividing the gross number of clicks by the gross number of advertising impressions served for a given campaign.

The rate at which visitors click on a listing (number of clicks divided by the number of impressions served).

This is the percentage of surfers that visit a link compared to the total number of times the link is displayed in the Results page.

It is the percentage of people who click through a particular link (ad) out of the total number of people who view the link (ad). For example, if 100 people view a web page that has a link on it, and 50 of those people actually click on that link, its clickthrough rate is 50%. Also called CTR for short.

When advertising on the web, this is the percentage of visitors who click on your advert to get to your website. It is usually calculated as the number of clicks divided by the number of impressions.

The percentage of people who actually click on your link after seeing it.

The amount of clicks that an ad receives, divided by the number of times that ad is displayed (clicks/impressions). For example, if an ad is displayed 100 times and is clicked on 7 times, that ad has a clickthrough rate of 7% (7/100).

The percentage of clicks on a link. This is usually a percentage based on the total number of clicks divided by the number of impressions that an advertisement has received.

The number of times people click on a link such as a search engine listing or a banner ad is click through rate.

The response rate of an online advertisement, typically expressed as a percentage and calculated by taking the number of clickthroughs the ad received, dividing that number by the number of impressions and multiplying by 100 to obtain a percentage - (Example: 20 clicks / 1,000 impressions = .02 x 100 = 2% CTR ).

Total number of clicks on an email hyperlink divided by the number of email messages delivered. Includes multiple clicks by a unique user.

Clicks as percentage of impressions

The clickthrough rate is expressed as a percentage of total ad impressions, and refers to the proportion of users viewing Banner adverts a who click on it. It is calculated as the number of Clickthrough s divided by the number of ad impressions.

The percentage of people clicking on a link compared with the total number seeing that same link.

In AdApproach publisher reports, clickthrough rate (CTR) is the number of clicks an ad unit receives divided by the number of times the ad unit is shown (impressions).

The clickthrough rate is the ratio of clickthroughs to the numebr of times a link is viewed.

Total number of clicks on email link(s) divided by the number of emails sent. Includes multiple clicks by a unique user. Some email broadcast vendors or tracking programs define CTR differently.

The rate at which people click on a link such as a search engine listing or a banner ad. Studies show that clickthrough rates are six times higher for search engine listings than banner ads. See also: Action Point, Conversion, Conversion Rate, Cost per Action, Cost per Click, Cost per Thousand, Impression, Landing Page, Pay per Click, Referrer, Relevance, Search Engine Marketing