A synonym for pay-per-click, stressing to advertisers that they are only paying for ads that "perform" in terms of delivering traffic, as opposed to CPM-based ads, where ads cost money, even if they don't generate a click.
All revenue sharing programs in which a publisher receives a commission for generating online activity for an advertiser. Other terms that also imply a pay for performance model are Affiliate Marketing, Performance-based, Partner Marketing, CPA or Associate Program.
The principle driving pay per click (PPC) advertising models. Advertisements are shown to consumers when particular keywords are queried, but the advertiser is charged only when an ad is clicked on. This advertising model is different from cost per thousand models that cost advertising dollars whenever an advertisement is seen regardless whether or not it results in a click through.
Pay for performance is an emerging movement in health insurance (initially in Britain and United States). Providers under this arrangement are rewarded for quality of healthcare services. This is a fundamental change from fee for service payment.