Definitions for "Pay Per Lead"
Keywords:  lead, bounty, wary, affiliate, cpc
The amount a website spends to acquire leads..
From the offline direct marketing industry to the online search for an economic structure, this is the equivalent to a bounty or finder's fee. While this is a dynamic way of doing online business, assuring a vendor that the lead generated was from a website can be a complex business considering how wary individuals still are about transacting business online. Businesses-to-Business -- that's another story.
online advertising payment model in which payment is based solely based on qualifying leads.
The amount of money you spend to generate an action from one visitor. That action doesn't necessarily have to be a purchase, but a subscription to your newsletter for example.