Contextual advertising is when ads are targeted to individuals based upon specific triggers. Common types of contextual advertising use keywords or URLs to target.
Also known as Contextual Links. 1. An ad network will read the text on your site, and will automatically change certain words into clickable links to sponsors. 2. An ad network will feed a banner-sized box of paid text links which are based on the regular text content of your site.
See content-targeted advertising
Ads served based a web page's content.
In contextual advertising the topic of the advertisements is related the topic of the web page. For example, in Google's AdSense program, website owners insert code into their pages and Google's technology automatically decides which ads to serve on those pages.
Advertisements that appear on a web site based on the content of the web site, like a news article or a bulletin board, rather than keywords entered by a customer.
Contextual advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content displayed or requested by the user.
