Call to Action. The segments of an infomercial program that specially motivate the customer to call and order the product. Usually two to three minutes long and reviewing the product's main features and benefits. It also states the products' guarantee, price, send check to address, toll free number, credit cards accepted, etc.
CALL TO ACTION. Segment of an infomercial that asks for the order. Each infomercial CTA is usually two minutes long and reviews the products main features and benefits, states the products' guarantee, price, toll free number, etc.