Definitions for "On-Page Factors"
Keywords:  meta, rank, relevance, keyword, sem
Those aspects or elements of a website that are located on your website (such as keywords). You are largely in control of on-page factors.
A reference to the elements on your site and their role in your rankings, for example, keyword density, title tag relevance etc.
Factors that determine search engine positions that occur internally within a page of a website. This can include site copy, page titles, and navigational structure of the site.