includes both advertising and optimization efforts to achieve high visibility of a Web site for relevant keywords. Also referred to as search engine positioning or search engine promotion.
Search Engine Marketing is an online marketing method of driving targeted traffic to your website. Search Engine Marketing targeted any means of online advertising including Organic Search Results, Pay per Click, Banner advertising and more. Other related meanings: Search Engine Marketeer and Search Engine Marketer.
The process of marketing a website on the Internet through the Search Engines. The main elements of such a campaign should include Search Engine Optimisation, a Pay Per Click programme and Link Building. (Also known as SEM)