a process by which users find web sites in search engine listings that have not paid to get listed with them, as opposed to using the popular pay per click advertisement listings displayed among the search results
a search that brings up results that are deemed relevant by the search engine
The method of search engines returning results based upon a user's search parameter (key word or key phrase). Organic search results are based upon a number of criteria, defined differently by the various search engines. Keyword search: A search for documents containing one or more words specified by a user in a search engine text box.