A measure of the quantity and the quality of inbound links to a Web page; often used by search engines as a criterion for determining a listing's ranking.
is the number and the quality of inbound links to a particular page. Search engines use this data to help determine where your web page will rank in the search results. The number and quality of inbound links is as important as the optimisation of page content and is also referred to as off-site SEO.
refers to the number and quality of the hyperlinks linking to your site. Link popularity helps determine your search engine ranking. The best links are from sites that share similar content and keywords with your site.