Definitions for "Reciprocal Linking"
A no cost linking of two sites to each other, for mutual benefit. The recent Google Algorithm change “Jagger” has seen a reduction in the usefulness of reciprocal links unless on topic.
A common online marketing technique involving the exchange of links between two or more web sites.
bidirectional hyperlinks between two or more websites (referral model, for example: REI.COM sells polar heart rate monitors and has links to POLARUSA.COM. POLARUSA.COM list authorized dealers, and links to REI.COM)