Definitions for "Link exchange"
also known as reciprocal link, Link Exchange is the placing of a link to another website on your own site in exchange for a return link.
a clever way to get hundreds or thousands of visitors to your website for free
a fun way to create visibility and link-recognition for your website (getting you higher ranks in search engines to boot)
Usually between similar non-competing pages. Attracts traffic and improves searcher positioning.
Usually between similar non-competing pages. In the early times of Google and copycat SEs it attracted traffic and improved SE positioning. Recently the new algorithm changes made this issue more complicated than that. See our article on this issue at or our product page at
a fairly simple process to understand