Term used to describe the process of artificially altering the ranking of a page by the use of links. It requires a concerted group effort from many different site owners who all agree to use the exact same link text in links that point to the same site. The linked-to site however may not even contain the text used anywhere on the page.
A method of getting a large number of backlinks targeting one keyword phrase in the link text so that a web page will come up for that keyword. For example: search "miserable failure" in Google.
A way of tampering with the relevance of search results, where anchor text may be tweaked to allow a site to come up when a link is clicked which has little or nothing to do with the purpose of that site. This is usually done by groups of bloggers to influence each other′s rankings positively. For example: if I have a web page which is about handbags, but 50 other sites include links to my site where the anchor text says fresh farm chickens , my site may appear first on the results list for someone searching for fresh farm chickens, even though my site is about handbags.
A technique where using the same text anchor links, many people link to a certain page, usually of irrelevant content.
Google bombing is a form of deliberate manipulation of search engine results, and is therefore considered spam. It involves getting enough links to a site using a particular anchor text so that the page will rank highly with that anchor text as the search term. For example, typing "miserable failure" into Google will return the official white house biography of George W. Bush as the highest ranking page, despite that phrase not appearing at all on the site. Some people see Google bombing as a form of online collective action. (See article.)
The term describes attempts to influence the ranking of various sites on the results pages by the intentional misuse of link text. (See Link Text).
when a group of sites such as blogs join forces to link to an unflattering page about a company such that this page rises to the top of the search results in Google. Google bombing takes advantage of the power of hyperlink text and of PageRank. For example, if a group of sites with high PageRank all link to a page about XYZ Company's inappropriate behavior with hyperlink text of "XYZ Company sucks" then the linked page can shoot to the top of Google's search results for the term "XYZ Company." [ edit
