Profile of the most desired or most likely customers for a specific product or service. Defined by demographic and lifestyle characteristics including brand or media consumption, purchase behavior etc.
The consumer group most likely to buy a specific product and identified by region, age, demographics, or economic status. The target audience might be as wide as "adults aged 35-54," or as narrow as "female high school prom-goers in Wabash, Indiana." Effective ads are created and placed in media with the target audience clearly in mind.
The primary visitors that your Web site addresses. It is important to know who your primary visitor are, so that you build a Web site to meet their needs. See more about this is the Target Audience section of this guide.
Strictly speaking, the end users of interpretation services, although it is also commonly used to refer to the end users of translation services, or target readership. Knowing the target audience and how it uses language is a crucial and essential component of the interpretation process.
Selected group of people who share similar needs or demographic characteristics, such as income, age, sex, occupation, or education and best represent the most likely potential recipients of an organization's message.
Is the term usually used to describe groups in the community selected as being the most appropriate (eg; primary purchasers, users or influencers) for a particular advertising campaign or schedule. The target audience may be defined in demographic or psychographic terms, or a combination of both.
Groups of people who are considered a marketing strategy's main objective. For instance, toys are marketed toward the Target Audience of children within certain age ranges. Target Audiences can be comprised of one or combinations of different groups. A few examples of Target Audiences are: Gender-Based Groups Age Groups Ethnic Groups Religious Groups Political Groups
the set of users that a system is intended for. Constraining the target audience can be useful to simplify the design problem, but obviously limits sales of an application. Typical parameters of the target audience include: industry, computer experience, income, nationality, disability, and age.
Consumer profiles are created to validate target audiences and segmentations. Audience identification provides direction for development of message, on- and off-line channel integration, and increases efficiency and effectiveness.
A desired group of prospective consumers who are most likely to consider the purchase of a particular product or service. Target audiences are often defined by specific demographic characteristics such as product consumption, purchase behavior, age, gender or many different social classifications.
A target audience is the primary group of people that something, usually an advertising campaign, is aimed at appealing to. A target audience can be people of a certain age group, gender, marital status, etc. (ex: teenagers, females, single people, etc.) A certain combination, like men from twenty to thirty is often a target audience.
The people most likely to buy your product or service, or most interested in the information you provide. The more you know about them, and have designed your product or service with them in mind, the easier it will be to sell it to them.