Definitions for "Social Marketing"
Social marketing is the application of marketing technologies developed in the commercial sector to the solution of social problems where the bottom line is behavior change. (Source: adapted from Andreasen, Alan R. Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment, San Francisco: Jossey-Bass, 1995.)
Use of marketing techniques to improve social well-being by changing attitudes and behavior in regard to a specific product or concept.
The use of commercial marketing techniques to alter public opinion about a particular social issue.
The process of identifying human needs in non-competitive economies and/or sectors of society and determining the means of efficiently and effectively delivering products and services to meet these needs.