Group of persons or companies for whom a firm creates and maintains a product or service mix that specifically fits the needs and preferences of that group.
the intended audience of a marketer's efforts. Demographic and psychographic information are typically included in assessing a target market.
That segment of your current and potential market that represents the largest contribution to your profits, and therefore, the focus of your advertising efforts.
a specific group of consumers that have similar wants and needs (p. 11)
A set of buyers sharing common needs or characteristics that the company decides to serve.
a group or subgroup within a larger market that fit the market characteristics of your customers.
The intended audience of an online business. Demographic and geographical information are typically included in defining a target market.
potential customers for a product defined by a business through demographics, purchase behaviors, or lifestyle variables
a group of customers at whom the
a group of customers with similar needs that forms the focus of a company's marketing efforts
a group of high-potential customers who share similar characteristics such as age, income, lifestyle, and geographic location
a group of individuals or organizations toward whom marketing
a group of people that you will spend your time and money on to sell your product and service to
a group of people you understand and can relate to
an identifiable group of people that could benefit from purchasing your product, visiting your site, and/or responding to some other call to action
a sector of the consumer market to which a company wishes to sell (i
a specific consumer segment with common traits or characteristics
a specific group of buyers on whose needs and wants a company focuses its marketing efforts
The section of the world's population that would be the easiest to sell your product or service to. For example, a diaper company's target markets would be mothers of newborns, hospitals, orphanages, etc.
A group of customers with common characteristics to whom an organization wishes to appeal.
Select group of consumers which advertisers and salespersons focus activity on
The specific individuals, distinguished by socioeconomic, demographic, and/or interest characteristics, who are the most likely potential customers for the goods and/or services of a business.
Those segments of a market which an organisation decides it will attempt to serve. Each target group of customers has similar needs and/or characteristics and if successfully penetrated will help the organisation achieve its marketing objectives. (see also ‘market segments’).
The ideal audience for a mailing effort. Usually defined in psychographic and demographic terms.
The customers interested in the type of product or service you offer.
the specific individuals, market segment, or customer group that is the focus or objective of an advertiser's promotion plan and campaign efforts; the individuals the company or organization has decided to go after and who are the object of the advertiser's message or other promotional effort. A result of evaluating each market segment's attractiveness in terms of sales volume, profitability, accessibility, and actionability.
The market segment or group of customers that a company has decided to serve, and at which it consequently aims its marketing activities.
That portion of the market within which customers are divided into specific groups or segments. For example, in health care there is ambulatory, acute, rehabilitative and long-term care.
The particular segment of a total population on which a business focuses its merchandising expertise to satisfy that submarket in order to accomplish its profit objectives. Identifying the target market involves the process of using income, demographic, and life style characteristics of a market and census information for small areas to identify the most favorable locations.
The customer group that a retailer seeks to attract and satisfy.
A defined group of consumers whom the retailer tries to satisfy.
a specific group of customers at which a company aims its products and services.
One or more specific groups of potential consumers toward which an organization directs its marketing program.
a select group of candidates most likely to buy the product to which the marketing should be directed. These candidates are potential purchasers for a listing and they share the desire for certain characteristics for a property such as traffic count and access for a retail site.
The segment of purchasers from which the seller will realize the greatest number of prospective buyers. Also includes specific tenants a building desires to attract in order to create an ideal mix of tenant types.
A market defined by a certain characteristic.
A group of consumers to whom a business will attempt to sell a particular product.
The particular segment of a total population on which the retailer focuses its merchandising expertise to satisfy that submarket in order to accomplish its profit objectives. Or for the library, a target market might be within the market area served, children 5-8 years old, for summer reading programs, to increase juvenile use and registration.
Target Market is a defined segment of the market that is the strategic focus of a business or a marketing plan. Normally the members of this segment possess common characteristics and a relative high propensity to purchase a particular product or service.
the market to which your product and documentation is directed
A group of people to whom a company directs its marketing campaign, products, or services.
Most likely group determined to have the highest potential for buying a product or service.
The potential group of customers to which all retail activities are directed in an effort to attract them.
The prospects who want your stuff, and can afford to pay for it. These are the people who should be in your marketing cross hairs.
the particular section of the market an item or service is aimed at. Teenagers may be a target market.
The group of consumers or potential customers selected for marketing. A market segment of consumers.
The Target Market is a geographical region based upon geographical boundaries sanctioned by the United Nations. In GDSN, the list of the geographical regions is defined by the ISO-3166-code system.
1) A fairly homogeneous group of customers to whom a company wishes to appeal. 2) A definable group of buyers to which a marketer has decided to market.
Target market is the market segment to which a particular product is marketed. It is often defined by age, gender, geography, and/or socio-economic grouping.