Definitions for "Market Segmentation"
marketing technique that targets a group of customers with specific characteristics.
The division of the market place into segments, each characterised by particular variables.
the division of a totally heterogeneous market into groups or sectors with sub-categories of needs and wants
The identification and analysis of submarkets within a larger market.
Keywords:  analyzing, sub, greater
Analyzing sub-markets within a greater market.
Keywords:  automation