Definitions for "Psychographic"
People's mental characteristics, specifically their perceptions, expectations, and conscious and unconscious decision making.
A term that describes consumers or audience members on the basis of some psychological trait or characteristic or behavior, i.e. values, attitudes, or lifestyles.
Segmenting markets by: 1. personality - traits, attitudes, and habits; 2. motives for buying 3. lifestyles - how time is spent, beliefs, income, education, etc.