Definitions for "Cognitive dissonance"
When there is a contradiction between two attitudes or between some attitude and behavior. go to glossary index
A conflict between observations, as when a sound has the timbre of a close listening seat but the perspective of a distant one.
tension that comes from one belief being in conflict with another.
Doubt that occurs after a purchase is made, which can be alleviated by customer after-care, money-back guarantees, and realistic sales presentations and advertising campaigns.
Doubts that occur as the buyer questions whether he or she made the right decision in purchasing the product. p. 114