Market segmentation by lifestyle; classifying people wants, aspirations and values.... more on: Psychographics

Characteristics denoting lifestyles, hobbies or attitudes of prospects.

The grouping of people by their personality characteristics and lifestyles, based on the theory that many people purchase certain products or services, or prefer certain media because of their attitudes and aspirations. ack to Top | Return to Broadcast Buying & Selling Glossary

The qualities or characteristics of individuals who indicate lifestyle, purchasing habits, attitudes and personal values.

Grouping people by specific characteristics such as wealth, orientation, hobbies or interests.

The values, attitudes, etc. of consumer populations. These include measurements such as the type of lifestyle, self-image, opinions, interests, habits, buying behaviors. Marketers make use this data to develop product promotions that will target very specific groups of people in order to get the highest return.

Variables such as social class, personality and life style (attitudes, interests and opinions) which can be used to segment markets.

Description of audience in psychological terms of attitudes, buying habits, interests, beliefs, etc.

Individual and aggregate havior and lifestyle based statistics. As contrasted to Demographics, Psychographics are built off of the concept of choice. As behavior, attitude, and lifestyle influence choice as much as demographic variables, such as race and sex, psychographic information helps marketers plan focused campaigns.

segmenting of the population by lifestyle behaviour, buying habits, patterns of consumption, and attitudes

Describing an audience by their shared psychological profile (likes, dislikes etc)

A more sophisticated form of demographics that includes information about the psychological and sociological characteristics of media consumers such as attitudes, values, emotional responses and ideological beliefs.

Data used to build customer segments based on attitudes, values, beliefs and opinions as opposed to the factual characteristics. See also demographics.

Similar to demographics, but divides the population into groups based on psychological characteristics rather than age group etc. For example, comparing the answers of men and women is a demographic approach, but comparing risk-takers with cautious people is psychographic.

Psychological profiles of potential customers in a market. Attitudes, interests, and opinions. ... read full article

research that attempts to explain behavior by analyzing people's personality traits and values. Often associated with lifestyle research.

These are characteristics, habits, attitudes, lifestyle and behaviour patterns that can help you identify your audience, or eliminate names of those who aren't.

an analysis of people's attitudes, beliefs, desires, and needs.

Psychological and lifestyle descriptors.

Is a term, which describes peoples psychological, as distinct from physical characteristics. Psychographics identify personality characteristics and attitudes that affect a person's lifestyle and purchasing behaviour.

A term identifying personality characteristics and attitudes that affect a person's lifestyle and purchasing behavior.

Measurement of the psychological and lifestyle characteristics of individuals or households.

Relates the activities, interests, and opinions of travellers in relation to their life stage.

Market research term to indicate the categorization of customers according to psychological traits such as attitude, motivation, beliefs, and values.

Common psychological characteristics that allow for population segmentation. Typical psychographic data points include opinions, attitudes, and beliefs about various aspects relating to lifestyle and purchasing behavior.

The use of demographics in marketing studies to determine the attitudes and tastes of a particular segment of a population. Psychographic data points include opinions, attitudes, and beliefs about various aspects relating to lifestyle and purchasing behavior.

Subjective criteria for categorizing consumers, such as attitudes.

Identification of personality characteristics and attitudes that affect a person's lifestyle and purchasing behaviors. Psychographic data points include opinions, attitudes, and beliefs about various aspects relating to lifestyle and purchasing behavior.

Market segmentation based on social and psychological characteristics.

Subjective information about a population of Internet viewers, such as propensity towards sports, arts, or business. Includes personality characteristics.

Any characteristics or qualities used to denote the lifestyle or attitude of customers and prospective customers.

Characteristics or qualities used to denote the lifestyles or attitudes of prospects and customers.

Characteristics or qualities used to denote the lifestyle(s) or attitude(s) of customers or prospective customers.

A description of consumers on the basis of their psychological and behavioral characteristics.

Behavioral characteristics of a target audience, such as online shopping habits.