Referring to information and observations constructed to reflect as far as possible the client (target) population's own vocabulary, conceptual categories, language of expression, and cultural belief system. The word contrasts with etic, that refers to information collected in terms of the conceptual system and categories, of the health professionals or other outsiders. To collect emic data, it is usually necessary to use the local language or dialect and gather information in a very open-ended, nondirective way.
categories referring to the categorization of things according to the way in which members of a society classify their own world. In other words, this is the way their culture and language divide up reality. Such emic categories generally differ from culture to culture and provide valuable insights into the perceptions and world view of other peoples. Discovering, recording, and analyzing emic categories is the task of ethnoscience. See etic categories. ethnocentrism the deep felt belief that your culture is superior to all others. Being fond of your own way of life and condescending or even hostile toward other cultures is normal for all people. Alien culture traits are often viewed as being not just different but less sensible and even "unnatural." Ethnocentrism is normal for all people in the world. See cultural relativity.