the scientific investigation into marketing problems through the systematic gathering, recording, and analyzing of data. All activities that enable a business to obtain the information about the market conditions, the product mix, and present or potential customers. Page 182
Effort to find useful information that describe, the relationship between consumer, products, marketing methods, and marketers through experiments , information search, and processing Market segmentation The process of dividing a consumer market into a logical groups for marketing research decision-making, advertisement, and sales activities
Investigation of the business and customer base where the products or services are sold. The aim is usually to gain a better understanding of customer behaviour and motivators to buy products / services.
is a process to collect, organize, maintain, analyze and present data for the purpose of maximizing the capabilities, technology and competitive forces of the marketplace to meet an organization's need for supplies or services.
Market research is the collection and analysis of information about consumers, competitors and the effectiveness of marketing programs used to determine the feasibility of a new business, test levels of interest in new products, and develop strategies to improve customer service and distribution channels.
The Market Research Society defines research as follows: The collection and analysis of data from a sample of individuals or organisations relating to their characteristics, behaviour, attitudes, opinions or possessions. It includes all forms of marketing and social research such as consumer and industrial surveys, psychological investigations, observations and panel studies.
Specific intelligence about the market in which a seller proposes to sell goods or services. This information is gathered through interviews, commissioned surveys, and direct contact with potential customers or their representatives.
technique for improving project performance by survey ing the industry. For example, by research ing published data on the construction industry, it may be possible to schedule the construction of a project at a time when tender s will be more competitive. Market research may also reveal new or more economic material system s and method s for incorporation in the scope of work. [D03071] CCCP
Market research includes (but not exclusively) surveys to determine consumer attitudes to existing products, or to possible new products. The research, for example, examines such factors as buying habits, use of leisure time, consumer needs or wants, and attitudes towards existing products and new products being test-marketed. Sales promotion is the selling activity that supplements advertising and personal selling, co-ordinating them, and making them effective.
The formal collection, analysis, and reporting of information relating to the current or future customer or market and its preferences, behavior, opinions, and trends. Market research is used for decision making relating to the development and promotion of an organization's products and services.
The process of specifying information required to address issues; designing the methods for collecting information; managing and implementing data collection; analyzing results; and communicating the findings and their implications.
Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors and the market. Market research can help create a business plan, launch a new product or service, fine tune existing products and services, expand into new markets etc. It can be used to determine which portion of the population will purchase the product/service, based on variables like age, gender, location and income level.