Is the use of sales & marketing decision support systems combined with relational databases in order to facilitate strategic and tactical planning, integration and implementation processes for product development, pricing, distribution, customer/prospect communications, sales contact, and sales/marketing reporting systems.
The concept of building and reinforcing mutual profitable relationships with employees, customers, other stakeholders, and the general public by developing and coordination of a strategic communications program that enables them to make constructive contact with the company/brand through a variety of media.
A series of marketing activities systematically designed to complement each other. For example, a mass media ad campaign might prompt consumers to recognize an upcoming direct mail offer which, in turn, might stimulate the use of a retail sales promotion.
A combination of two or more forms of media used to sell a product or service. Lead generation The process of finding people (consumer or business) with a qualified interest in a certain product or service
A combination of two or more forms of marketing used to sell a product or service (e.g. a direct mail campaign combined with a telemarketing campaign).
Integrated Marketing takes full advantage of all marketing vehicles, and every rich vein of the Electronic Goldmine – including short-form direct response television and radio commercials, infomercials, Direct Video DVDs, the Internet, Flash, Streaming Video, and much more.
When all the company's departments work together to serve the customer's interest, the result is integrated marketing. The strategy is the customer is always right.