The documented process for achieving state objectives through the use of advertising, branding, category management and execution of merchandising practice.
A plan for how a business's products and/or services will be marketed. This includes information on target markets and how to reach them, competitor analysis, marketing and advertising methods, anticipated marketing costs, and possible future marketing opportunities. The marketing plan may be included in the business plan.
Prepared for each title on a publisher's seasonal list, this plan itemizes the projected advertising, promotion, publicity, and sales activities and their associated costs. Included in the individual marketing plan are subsidiary rights and special sales transactions. Marketing plans are generally prepared after launch (concept) meetings for forthcoming titles and are subject to revision before and after sales conferences.