Definitions for "Positioning statement"
A concise statement that clearly states a key message about a company/product relative to competitive companies/products. "The Un-Cola" was created to position 7Up against competitive cola products.
The brief statement that expands on your Unique Selling Proposition, that further clarifies the offer you are making to your target market.
a brief and concise statement outlining your desired position within the marketplace
an internal document that you use to determine all aspects of your business