a measure of the degree to which a buyer recognises, prefers and insists upon a particular brand
a consumer's continuing repeat purchase of the same brand in a particular product category; a strong, unyielding attachment, patronage, and commitment to a specific brand. See brand loyalty and brand switching.
buyers' preference for the products of incumbent companies. p. 82
Customer preference to buy products from or do business with a company that they know and trust.
is a person's preference for a product. When a person thinks a certain brand is best, and buying the brand becomes a habit, she or he is showing brand loyalty. Companies work hard to make customers loyal to their products.
The loyalty of the brand to what it stands for. In practice, brand loyalty is a mutual loyalty of company and customer to a common cause. The customer is loyal through the brand, not to the brand.
The tendency to repeatedly buy a particular brand on a high percentage of possible purchase ocassions..
Brand loyalty is the strength of preference for a brand compared to other similar available brand options. It is measured through a range of different dimensions e.g. repeat purchase behavior, price sensitivity.
A level of consumer support for a product measured by the product's turnover.
the single most important goal of any branding campaign, loyalty creates a platform for an ongoing relationship with the marketplace. Does your brand create long-term customers
Extended brand preference and deliberate decision to repeat purchase of the brand.
The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form competitors.
A strongly motivated and long standing decision to purchase a particular product or service
The strength of preference for a brand compared to other similar available options. Often measured in terms of purchase behavior or price sensitivity.
The degree of consumer preference for one brand compared to close substitutes; it is often measured statistically in consumer marketing research.
Level of a consumer's consistency in choosing to buy a particular brand.
The tendency of some consumers to stay with a preferred product in spite of a competitor's advantages.
Buying the same brand repeatedly because of a strong preference.
Brand loyalty has been proclaimed by some to be the ultimate goal of marketing.Reichheld, Frederick F. and W. Earl Jr. Sasser (1990), "Zero Defections: Quality Comes to Services," Harvard Business Review (September-October), 105-11.