Definitions for "Unique Selling Proposition"
An antiquated, anachronistic term that marketers use to describe what sets their product apart. Now replaced with the more customer-focused term "desired brand perception."
The benefit that a product or service can deliver to customers that is not offered by any competitor: one of the fundamentals of effective marketing and business
An approach to developing the message that concentrates on the uniquely differentiating characteristic of the product that is both important to the customer and a unique strength of the products when compared to competing products.