Definitions for "Mass Marketing"
The approach used to sell large volumes of merchandise to everyone.
Utilizing mass media – such as radio, television or print publications – to make a sales pitch or offer information to the largest possible audience. The opposite of Customized Communications.
The advertising of products or services to a wide group of customers without regard for individual tastes or preferences.
One-to-many communication between a company and potential customers with limited tailoring of the message.
The strategy of sending the same message to all potential customers.
Selling goods and services to a broad spectrum of consumers.