Marketing and promoting a book to a specific group of buyers, such as people in a certain geographical region, or people with a specific hobby or interest. Books published for a niche market may be sold nationally, but mainly are sold through specialized retail outlets.
Marketing efforts directed toward a specific group of people, such as “upwardly-mobile suburban homeowners†or “craft hobbyists between the ages of 40 and 60.†Niche marketing can, at times, be used to promote general consumer products. For example, an insurance firm using a niche strategy might try to convince hobbyists or affluent senior adults why they need insurance.
Developing products for sale to a very specific market, or "niche", ideally one without a great deal of competition. Pay attention to this potentially very lucrative concept. The riches are in the niches.
Marketing adapted to the needs, wishes and expectations of small, precisely defined groups of individuals. A form of market segmentation, but aimed at very small segments. Niche marketing characteristically uses selective media.
Marketing focused on relatively small sections of the market with distinct characteristics. These areas may not have been well served in the past, and represent an opportunity for improved sales.
Advertising and marketing tailored to a specific demographic population with similar purchasing behaviors. Also known as target marketing.
Focused and target able a special or small market segment.
The process of concentrating your resources and efforts on one particular segment
A marketing segmentation strategy in which the firm focuses on serving one segment of the market. Niche marketing is very much like segmented marketing, only the segments are smaller -- a niche is a small, distinguishable segment that can be uniquely served.
Focused, targetable market segment.
Niche marketing is the process of finding small but potentially profitable market segments and designing custom-made products for them. Niche marketers are often reliant on the loyalty business model to maintain a profitable volume of sales.
