unconventional marketing intended to get maximum impact for minimum cost. It generally targets small and specialised target groups in such a way that larger companies choose not to retaliate and often can't compete with.
using unconventional methods to make sales.
Unconventional promotional strategy.
Term given to ‘off-the-wall marketing and promotion ‘stunts'.
The use of unconventional and aggressive marketing tactics to get maximum results from a very small budget
This is a internet marketing buzzword that describes unconventional marketing tatics