All methods used by a company to communicate with its customers and prospective customers.
An organisation's methods of communication with its customers and prospects. Typically, this is pre-sales communication and is related to advertising and brand promotion. Marcomms and technical communication are different, although some technical writers also produce marketing communications. One fundamental difference is that the language of marcomms is persuasive, whereas the language of technical communication is objective. See ' Copywriting and technical writing compared'.
All the communications between an organization and all other parties. This would include items such as print advertising, on-line advertising, television advertising, collateral, direct mail, presentations and signage.