in telemarketing, when the marketer or seller telephones a prospect in the attempt to make to make a sale, or to interest the individual in a product or service, offer sales materials, or gather information for marketing research purposes; see inbound telemarketing and telemarketing.

Calls placed by a company or telemarketing organization to prospects or customers for the purpose of soliciting information or promoting a product or service. Also see Inbound Telemarketing.

a service company that contracts with a direct marketer to have trained sales people make telephone calls to the homes or businesses of prospective and targeted product buyers.