a group of products belonging to an organisation that are directly related because they function in a similar manner, are sold to the same customer groups are marketed through the same types of outlets or fall within given price ranges
a group of products within the same market segment e
a group of related systems that, taken together, address a specific market segment
a series of related products
a set of products carefully chosen to take simultaneous advantage of commonality and market opportunities
A group of products whose relationship is based on the similarity of their function, target market, distribution channel(s) and/or their price range.
A group of closely related products with similar attributes or target markets offered by one firm.
A group of products with similar uses and characteristics.
A group of closely related products that are manufactured or sold by a business.
A group of closely related product items that are considered a unit because of marketing, technical or end use considerations. p. 255
A group of products manufactured or distributed by an organization, similar in the way they produced or marketed; for example, Gillette markets a line of razors and blades, a line of toiletries, a line of pens and a line of cigarette lighters.
A group of products marketed by an organization to one general market. The products have some characteristics, customers and uses in common and may also share technologies, distribution channels, prices, services and other elements of the marketing mix.