The intangible bond based on a legitimate obligation; it entails the correct ordering of our obligations and commitments. Loyalty demands commitment to the organization and is a precondition for trust, cooperation, teamwork, and camaraderie.
A measurement of listener behavior. Loyalty shows how well a station serves its weekly Cume audience at any given moment. Loyalty of 30 percent means that three in ten of the station's Cume audience using the radio right now are actually tuned in to the station. The other 70 percent of the station's weekly Cume audience using the radio right now are listening to some other station.
The duty of loyalty requires the agent to place the principal's interests above those of all others, including the agent's own self-interest. The agent must be particularly sensitive to any possible conflicts of interest. Confidentiality about the principal's personal affairs is a key element of loyalty.