Abbreviation for cumulative audience. An estimate of a station's total unduplicated audience over a particular time period. A radio station's cume is similar to a newspaper's circulation.
This is the cumulative audience. The number of different people or households exposed at least once to a media schedule or vehicle over a specified period of time, usually one week.
The number of different people reached by a newspaper, radio or television advertising schedule generally expressed over a 4-week period. DMA (Designated Market Area) A group of counties in the United States covered by all advertising media. A.C. Nielsen Media Research coined the term. There are 210 DMAs in the United States. BPI (Buying Power Index) Weighted index that converts three basic elements: Population; Economic and distribution. TMC (Total Market Coverage) Free publications that are passed out to non-subscribers to increase circulation. ABC (Audit Bureau of Circulation) The organization, which audits and reports, paid circulation of newspapers. ADI (Area of Dominant Influence) A particular geographical region of indefinite boundary of a specific media market.
The total number of people who tune in to a radio station for at least five minutes during the course of a daypart.
The estimated number of different listeners that tune in during a daypart in an average week, sometimes called "reach" or "circulation."
Short for cumulative game score. This term is mostly used in North America. See also AGGREGATE SCORE.
An estimate of the number of different people who listen to a station within a given daypart.
A broadcast (radio/TV) term that is shorthand for 'net cumulative audience' over a 4-week timespan, based on the total number of unduplicacted people reached.
Short for cumulative audience. A similar term of measurement to a newspaper or magazines\' circulation figures.
Abbreviation for "cumulative." The total number of unduplicated individuals or individual households reached by a given announcement if it runs two or more times in the same environment over a fixed period of time.
The cumulative unduplicated total audience over two or more time periods. CUME EXAMPLES: Newspaper: The unduplicated number of adults who "read or looked into" the publication within a specific time frame. A Sunday/daily cume is the number of adults who read or looked into the publication on either day. If a person reads the paper on both days, the reader is counted only once. Radio: Usually measured as a weekly cume -- the unduplicated number of persons who tuned in at any time during the week during at least one 15-minute period 6 a.m. to midnight, Monday through Sunday. A weekly radio cume measures 504 time periods. TV: Often measured as weekly cume--the unduplicated number of persons who tuned in during any half-hour period from 6 a.m. to 2 a.m. Sunday through Saturday. A weekly TV cume measures 280 time periods.
