refers to the various multiple hour segments of televisions 24 hour broadcast day. Dayparts are typically segmented as follows: 6a - 9a Early Morning 9a - 12n Morning 12n - 4p Daytime 4p - 6p Early Fringe 6p - 7p Early News 7p - 8p Prime Access 8p - 11p Prime 11p - 11:30p Late News 11:30p - 1a Late Fringe 1a - 6a Late Night
A daypart is a section of the viewing day, for example Breakfast (0600-0924) or peak time (for which there are various definitions).
Broadcast time period (segment), eg daytime 10:00am to 4:00pm. Often applied to segments which are used by TV companies in allocating rates to different parts of the day - but there are no generally agreed exact definitions by time period.
The division of the day into several standard time periods by broadcast media. Cost of purchasing advertising time on a vehicle varies by the daypart selected (e.g. Early Morning, Daytime, Early Fringe, Primetime, Late Fringe, Late Night and Overnight).
A part of the day recognized by the industry to identify time periods of radio listening (e.g., Saturdays from 6:00 a.m. to 10:00 a.m.).
Divisions of the broadcast day into general time periods (i.e. 6am-10am, 4pm-6pm). In television: day, early fringe, weekend and prime. In radio: breakfast, day, drive and evening. Also known as a Timeblock or Timeperiod.
a time segment into which the day is divided by broadcast media
Terminology, used in discussions of programming, for portions of a TV station's broadcast day. Dayparts include "early morning," "daytime," "early fringe" (typically 3-5p.m.), "early news" (typically 5-6:30p.m. for a large-market East-coast or West-Coast station), "access," "primetime," "late news" (typically 11p.m. eastern), "late fringe" and "late night."
Refers to the various multiple hour slots of television's 24-hour broadcast day.
The time segments that divide a radio or TV day for ad scheduling purposes. These segments generally reflect a television station’s programming patterns. The most common dayparts are: prime time, daytime, late night, early morning, total day, sign-on/sign-off, prime access and fringe. There is no universal agreement, however, about the exact times for all these dayparts, and for this reason, Nielsen Media Research reports the data by time of day.
An aggregation of programs broadcast during a particular time of day (e.g., daytime, evening, late night) or programs of a similar type (e.g., sports, news, children shows). Broadcasters generally sell access to viewing audiences to advertisers on a daypart basis.
Period of two or more hours considered as a strategic unit in program schedules—such as morning drive-time in radio (6-10 am) and primetime in television (8-11pm).
division of time periods within transmission schedule, such as breakfast time, early evening, peak
The radio station\'s broadcast day is normally split up (starting at 6am) into a series of 4 hour sessions containing one or more shows.
The time segments into which a day is divided by for the purpose of selling advertising time. Primary dayparts are morning (or AM drive), midday, afternoon (or PM drive), and evening.
Broadcast media divide the day into several standard time periods, each of which is called a "daypart." Cost of purchasing advertising time on a vehicle varies by the daypart selected.
A standard time period in which a program or commercial airs; such as daytime (11am – 3pm), prime time (8pm – 11pm) or late night (11:00 – 1am).
Specific segments of a broadcast day (morning, afternoon, early evening, prime, late night).