The group you are aiming to influence, reach or educate. In community education, your target group will have participating, advising and learning roles
All the people and organisations for which an intervention is directly intended (e.g. people unemployed for over a year; entrepreneurs). An eligible public is composed of all potential direct beneficiaries. Only a part of them are affected by the intervention (see the notion of coverage rate). This concept is more limited than the term “concerned public” which also includes foreseen or unforeseen beneficiaries. Related Terms: Eligible Public, Concerned Group, Implicated Group BACK
The specific group for whose benefit the project or programme is undertaken, closely related to impact and relevance.
A group of consumers that manufacturers hope will want, need and repeatedly buy a product. The target group will have certain unique and identifiable characteristics.
The specific individuals or organisations for whose benefit the development intervention is undertaken (DAC).
Those learners whose needs the learning programme is primarily intended to meet.