is a small group of individuals brought together to discuss a specified topic. Successful focus groups are facilitated by a neutral party with a separate note taker.
A form of market research in which organisations spend an intensive session with a small group of their existing or potential customers. Focus groups may take several hours, and may involve a long journey to attend. Always make sure you are adequately compensated when attending such a discussion, and bear in mind that this is an opportunity for you to tell the organisation how they can improve.
A group of people who have shared an experience (for example, who have all taken the same medication or who have all been sexually harassed) and who are asked about that experience.