a way to find information by asking other people questions
a research technique for needs analysis that involves questioning as many people who have information to share as possible. Typically, these people would be the sponsor, SMEs, and prospective learners.
are telephone or face-to-face discussions with an individual respondent or a group of people. They provide the opportunity to probe and explore responses given. Interviews are useful in collecting sensitive information that respondents may not wish to write down. Focus groups are a type of group interview.