Definitions for "Media plan"
in advertising, is the plan that details the usage of media in an advertising campaign including costs, running dates, markets, reach, frequency, rationales, and strategies.
a blueprint for a firm's advertising, giving details of the media mix, the specific media vehicles and the media schedule
establishes the exact media vehicles to be used for advertising, and the dates and times when the advertisements will appear in media such as television, radio, newspapers, magazines, direct mail, public transport vehicles, outdoor displays and the Internet (493)